Category Archives: Working Women

Working Women

“Self-Packaging” as Personal Brand: Implicit Requirements for Personal Appearance?

Napoleon Hill

Napoleon Hill

Al Ries

Al Ries

During the Depression of the 1930s in the US, motivational writer Napoleon Hill laid the foundation for “personal positioning,” described nearly forty-five years later by marketing executives Al Ries and Jack Trout in Positioning: The Battle for Your Mind.

By 1997, business writer Tom Peters introduced “personal branding” as self-packaging that communicates an individual’s accomplishments and characteristics, including appearance, as a “brand promise of value.”

Tom Peters

Positioning, branding, and packaging are related but differentiated.
Self-packaging can be considered “the shell of who you are” whereas self-presentation can be “what sets you apart from the crowd.

Jim Kukral

The goal of personal branding is to communicate intrinsic, important, differentiating personal characteristics, exemplified in self-packaging  like attire, business cards, speaking style, according to Jim Kurkal and Murray Newlands.

Daniel Lair

Daniel Lair

University of Michigan’s Daniel Lair with Katie Sullivan of University of Utah, and Kent State’s George Cheney investigated personal branding, presentation, and packaging

George Cheney

George Cheney

They referred to personal branding as “…self-commodification” worthy of “careful and searching analysis“ of complex rhetoric tactics that shape power relations by gender, age, race, and class.

Sylvia Ann Hewlett

Sylvia Ann Hewlett

Sylvia Ann Hewlett of the Center for Talent Innovation identified potential biases facing women and members of minority groups who are expected to demonstrate executive presence.
Taken together, these analyses suggest that personal packaging, branding, and marketing significantly affect professional opportunities and outcomes.

-*What elements do you consider in “personal packaging” and the specific case of personal appearance?

-*How do you mitigate possible bias based on expectations for personal appearance?

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©Kathryn Welds

Women Balance on the Negotiation Tightrope to Avoid Backlash

Linda Babcock

Women less frequently negotiate initial salaries than men, leading to a long-term wage disparity, argued Carnegie-Mellon University’s Linda Babcock.

Hannah Riley Bowles

In addition, women who negotiate were negatively evaluated by both men and women participants in a lab study, reported Harvard’s Hannah Riley Bowles and Lei Lai.
Likewise volunteers reported less desire to work with women who asked for more money.

Lei Lai

Lei Lai

Both male and female evaluators said they disliked “demandingness” among women who negotiated, and said they preferred “nicer” non-negotiators.
However, reducing women’s degree of assertiveness did not improve evaluators’s perceptions of women negotiators.

These findings support Babcock’s original results:   When male and female volunteers asked for salary increases using identical scripts in controlled lab situations, participants  liked men’s style, but disliked the same words from women.
Women negotiators were considered “aggressive” unless they smiled, or displayed a warm, friendly manner.

The social reaction others had to women negotiators, but not the negotiation outcome, was improved when female participants:

  • Justified the salary request based on a supporting “business case,”
  • Communicated concern for organizational relationships.

However, neither of these tactics used alone or together, improved women’s negotiation outcomes.

Another approach was more effective in improving both social and negation outcomes:

  • Justifying the salary request based on the relationship.

Women who smile and focus on the interpersonal relationship enact role-based expectations, leading to greater comfort with these women negotiators and more favorable assessments by male and female observers.

Kathleen McGinn

Kathleen McGinn

Bowles, with Harvard colleague Kathleen McGinn and Babcock, suggested that “situational ambiguity” and “gender triggers” modify women’s willingness to negotiate.

However, when women have information about the potential salary range and whether the salary is negotiable, they are more likely to negotiate.
This suggests that women can improve their negotiation outcomes by asking:

  • the salary range,
  • which elements of the compensation package are negotiable.
Daniel Pink

Daniel Pink

Effective negotiation is a survival skill, according to Dan Pink:
The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness.
It has helped our species evolve, lifted our living standards, and enhanced our daily lives.

Effective persuaders and “sellers” collaborate in “inspecting” a negotiation and “responding” to the negotiation through “interpersonal attunement.”

Foundational skills for negotiation include Pink’s ABCs:

Attunement: Harmonizing actions and attitudes with others,

Buoyancy:  “Positivity,” optimistic “explanatory style,” asking questions,

Clarity:  Helping others re-assess situations to identify unrecognized needs that can be fulfilled by the negotiation proposal.

Joan Williams

Joan Williams

UC Hastings College of the Law’s Joan Williams offered strategies to address documented wage discrepancies.

As more women negotiate salaries, managers may view this as an expected practice.

  • What is the best negotiation pitch you’ve heard for a job-related salary increase or role promotion?
  • How did the person overcome objections?
  • How did the person manage the relationship with the negotiating partner?

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©Kathryn Welds

“Everything is Negotiable”: Prepare, Ask, Revise, Ask Again

Anna Beninger

Anna Beninger

Alixandra Pollack

Alixandra Pollack

Women generally negotiate salaries less frequently than men,  reflected in persistent compensation gaps for women MBA graduates from 26 leading business schools in the United States, Canada, Europe, and Asia, reported Catalyst’s Anna Beninger and Alixandra Pollack.

Women still earn about 80 percent of their male peers’ compensation in a study of salaries in academic medicine by Harvard’s Catherine DesRoches, Sowmya Rao, Lisa Iezzoni, and Eric Campbell with Darren Zinner of Brandeis.

Catherine DesRoches

Likewise, Carnegie Mellon’s Linda Babcock reported that women MBAs earn USD $500,000 – USD $2 million less than their male classmates over their careers because because men are four to eight times more likely to negotiate both salary and promotions, and achieve better results in most negotiations.

Babcock, with Sara Laschever, outlined precursors of these negotiation differences based on gender socialization.

Linda Babcock

They posited that many parents encourage boys to take risks, earn money in part-time jobs, and participate in competitive team sports.
In contrast, parents are more likely to encourage girls to play collaboratively and value interpersonal affiliation.

These practices enable boys to negotiate and compete, and to tolerate disrupted interpersonal relationships, according to Babcock and Laschever.

John List

John List

Their assertion was reinforced by findings that the gender-based wage gap is associated with women not negotiating salaries and preferring less competitive work roles, in research by University of Chicago’s John List, Andreas Leibbrandt, and Jeffrey Flory.

These researchers posted two identical job ads on internet job boards with different wage structures:  One offered hourly pay whereas the other had pay dependent on performance compared with coworkers.
More women than men applied to the hourly wage role.

Andreas Leibbrandt

Andreas Leibbrandt

Men were 94 percent more likely than women to seek and perform well in competitive work roles in a study of nearly 7,000 job seekers across 16 large American cities.
This gender gap “more than doubled” when the reward for performance rose.
Women were significantly more likely to walk away from a competitive workplace when they had alternate employment options.

Jeffrey Flory

Jeffrey Flory

In contrast, women were more likely to apply to jobs if the performance relied on teamwork rather than individual accomplishment, or if the salary was a flat fee independent of their performance.

Men were also more likely to negotiate when there was no explicit statement that wages are negotiable.
However, this difference reversed when women had “permission” to ask for higher salaries and job titles.

Negotiation practices generally judged “acceptable” for men are often assessed as “overly aggressive” when women use them, according to Babcock.
To counteract this stereotype, she and Laschever advised women to:

  • Define personal goals, acknowledging that “everything is negotiable,”
  • Research personal “market worth” in comparative job using online resources like Salary.com and Glassdoor.com,
  • Consider oneself entitled to higher salaries and job roles,
  • Challenge anxiety about negotiation,
  • Plan negotiation rationale, citing specific accomplishments, results, value to the organization,
  • Practice a positively-stated, confident negotiation “pitch,” offer timing, set an advantageous anchor point, and provide counterarguments to mitigate objections,
  • Plan counter-offers and self-supporting thoughts to manage anxiety while maintaining negotiation position and interpersonal rapport.

Collaborative negotiation enables both people to derive value from the negotiation conversation through courage, comfort, skill, stamina, and strength while focusing on the negotiation goal and delivering value for all parties.

Foundational negotiation principles were summarized in Getting to Yes: Negotiating without Giving In by Harvard’s Roger Fisher and William Ury.
More recently, Ohio State’s Roy Lewicki, David Saunders of Queen’s University, and Vanderbilt’s Bruce Barry of Vanderbilt detailed their research-based guide to Negotiation.

Leigh Thompson

Leigh Thompson

More than 90% of all negotiators fail to ask “diagnostic questions” that uncover the negotiation partner’s most important needs, priorities, preferences, and even fears, found Leigh Thompson of Northwestern.
Eliciting this information is associated with significantly improved negotiation outcomes, she found.

Knowing Your ValueTelevision journalist Mika Brzezinski echoed Babcock and Laschever’s recommendations based on interviews with prominent women and men about the persistent gender wage gap.
She distilled disconcerting labor statistics and suggested a model for negotiation:

  • Research,
  • Leverage,
  • Negotiate,
  • Re-negotiate.Hardball for Women
Pat Heim

Pat Heim

Women’s reluctance to negotiate may be related to gender differences in attributions of success and failure, suggested Pat Heim.
Women attribute failures to themselves (“internalizing,” “taking it personally) whereas men identify external factors (“blaming”, “rationalizations”) associated with their shortcomings.
In contrast, women attribute success to external factors (“deflection of merit”). Men typically attribute their effective performance to to themselves (“self-bolstering”).

Men are often promoted because they are seen to have “potential,” whereas women are  promoted based on their results and accomplishments, noted Heim.
Even factors like attire can influence perception of authority:   Men judged women as less authoritative when wearing “business casual” attire.

Women can systematically develop skills and behaviors required to close the well-documented wage gap between professional women and men.

-How do you prepare for negotiations and overcome objections during negotiations?

©Kathryn Welds

Costs of Workplace Incivility

Christine Pearson

A single incident of incivility in the workplace can result in significant operational costs, reported Christine Pearson of Thunderbird School of Global Management and Christine Porath of Georgetown University.
They cited consequences including:

  • Intentional decrease in work effort due to disengagement,

    Christine Porath

    Christine Porath

  • Intentional decreased time at work to reduce contact with a offensive co-worker or manager,
  • Reduced work productivity due to worrying about incivility incidents
  • Reduced commitment to the organization after an incident,
  • Attrition.

Less tangible organizational symptoms include:

  • Increased customer complaints,
  • Cultural and communications barriers,
  • Reduced confidence in leadership,
  • Less adoption of changed organizational processes,
  • Reduced willingness to accept additional responsibility and make discretionary work efforts.

Workplace incivility behaviors are typically “rude and discourteous, displaying a lack of regard for others,” noted Pearson and Lynne Andersson, then of St. Joseph’s University.
Specific behaviors deemed “uncivil” included minor and extreme actions identified in The Baltimore Workplace Civility Study by Johns Hopkins’ P.M. Forni and Daniel L. Buccino with David Stevens and Treva Stack of University of Baltimore.

 P.M. Forni

P.M. Forni

Respondents identified “uncivil” behaviors including:

      • Refusing to collaborate on a team project,
      • Shifting blame for an error to a co-worker,
      • Reading another’s mail,
      • Neglecting to say “please,” “thank you”,
      • Taking a co-worker’s food from the office refrigerator without asking.

Respondents classified more extreme unacceptable behaviors as “violent”:

  • Pushing a co-worker during an argument,
  • Yelling at a co-worker,
  • Firing a subordinate during a disagreement,
  • Criticizing a subordinate in public,
  • Using foul language in the workplace.

Gary Namie

Workplace bullying was also included in the Campaign Against Workplace Bullying  report by Gary Namie.
He defined bullying as “the deliberate repeated, hurtful verbal mistreatment of a person (target) by a cruel perpetrator (bully).

His survey of more than 1300 respondents found that:

  • More than one-third of respondents observed bullying in the previous two years,
  • More than 80% of perpetrators were workplace supervisors,
  • Women bullied as frequently as men,
  • Women were targets of bullying 75% of the time,
  • Few bullies were punished, transferred, or terminated from jobs.

Costs of health-related symptoms experienced by bullying targets included:

  • Depression,
  • Sleep loss, anxiety, inability to concentrate, which reduced work productivity,
  • Post-Traumatic Stress Disorder (PTSD) among 31% of women and 21% of men,
  • Frequent rumination about past bullying, leading to inattention, poor concentration, and reduced productivity.

Choosing Civility
Widespread prevalence of workplace incivility was noted by Forni, who offered specific suggestions to improve workplace interactions and inclusion:

  • Assume that others have positive intentions,
  • Pay attention, listen,
  • Include all co-workers in workplace activities,
  • Avoid complaints,
  • Acknowledge others,
  • Give praise when warranted,
  • Respect others’ opinions, time, space, indirect refusals,
  • Avoid asking personal questions
  • Be selective in asking for favors,
  • Apologize earnestly,
  • Provide criticism constructively,
  • Maintain personal grooming, health, and work environment,
  • Accept responsibility and blame, if deserved.

More than 95% of respondents in The Baltimore Workplace Civility Study suggested an aspirational and sometimes challenging intervention: “Keep stress and fatigue at manageable levels.”

Structural and process change recommendations include:

  • Instituting a grievance process to investigate and address complaints of incivility,
  • Selecting prospective employees with effective interpersonal skills,
  • Offering a clearly-written policy on interpersonal conduct,
  • Adopting flexibility in scheduling, assignments, and work-life issues.

-*How do you handle workplace incivility when you observe or experience it?

©Kathryn Welds

Executive Presence: “Gravitas”, Communication…and Appearance?

Executive Presence is considered essential to effectively perform in leadership roles.

Sylvia Ann Hewlett

Sylvia Ann Hewlett

Professional advancement to executive roles requires demonstrated knowledge, skill, and competence, coupled with less quantifiable “authenticity,” “cultural fit,” and “executive presence.”

Sylvia Ann Hewlett, CEO of Center for Talent Innovation, conducted 18 focus groups and 60 interviews to systematically investigate behavioral and attitudinal aspects of Executive Presence (EP).

Executive Presence accounts for more than a quarter of factors that determine a next promotion, according to participants, and includes three components:Executive Presence

Gravitas” – Authoritative Behavior

    • Confidence, composure,
    • Decisiveness,
    • Integrity,
    • Emotional Intelligence: Self-awareness, self-regulation, interpersonal skills,
    • Personal “brand” reputation,
    • Vision for leadership

Communication

    • Speaking skills:  Voice tone, articulation, grammatical speech conveying competence,
    • Presence”, “bearing”,  “charisma” including assertiveness, humor, humility,
    • Ability to sense audience engagement, emotion, interests

Appearance

    • Grooming, posture,
    • Physical attractiveness, normal weight,
    • Professional attire.

Harrison Monarth

Executive presence can be cultivated with Image Management, noted Harrison Monarth.

He advocated self-marketing tactics including:

– Maintaining a compelling personal “brand” to influence others’ perceptions and willingness to collaborate,

– Managing online reputation, and recovering when communications go awry,

-Effectively persuading those who disagree, and gaining followers,

-Demonstrating “Emotional Intelligence” skills of self-awareness, awareness of others (empathic insight).

He focused less on appearance as a contributor to career advancement than Hewlett and Stanford Law School’s Deborah Rhode, who summarized extensive research on Halo Effect.
Rhode and Hewlett acknowledged the impact of appearance and non-verbal behavior on various life opportunities including career advancement.

Deborah Rhode

Rhode estimated that annual world-wide investment in appearance is close to $200 billion in 2010 USD currency, and she contended that bias based on appearance:

  • Is prevalent,
  • Infringes on individuals’ fundamental rights,
  • Compromises merit principles,
  • Reinforces negative stereotypes,
  • Compounds disadvantages facing members of non-dominant races, classes, and gender.

Executive Presence is widely recognized as a prerequisite for leadership roles, yet its components remained loosely-defined until Hewlett’s systematic investigation, Monarth’s consulting-based approach, and Rhode’s legal analysis.

-*Which elements seem most essential to Executive Presence?

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©Kathryn Welds

How Much Does Appearance Matter?

Linda A. Jackson

Perceived attractiveness was correlated with perceived competence and likability in a meta-analysis by Michigan State University’s Linda A. Jackson, John E. Hunter, and Carole N. Hodge.
Physically attractive people were seen as more intellectually competent.

Nancy Etcoff

Similarly, women who wore cosmetics were rated more highly on attractiveness, competence, likability and trustworthiness when viewed for as little as 250 milliseconds, found Harvard’s Nancy L. Etcoff, Lauren E. Haley, and David M. House, with Shannon Stock of Dana-Farber Cancer Institute, and Proctor & Gamble’s Sarah A. Vickery.

Models without makeup, with natural, professional, “glamorous” makeup

However, when participants looked at the faces for a longer time, ratings for competence and attractiveness remained the same, but ratings for likability and trustworthiness changed based on specific makeup looks.

Trustworthiness was differentiated from attractiveness, which was seen as linked to competence, but not consistently with social warmth.

Etcoff’s team concluded that cosmetics could influence automatic judgments because attractiveness “rivets attention, and impels actions that help ensure the survival of our genes.”

Most people recognize the bias in assuming that attractive people are competent and that unattractive people are not, yet impression management remains crucial in the workplace and in the political arena.

-*Where have you seen appearance exert an influence in workplace credibility, decision-making and role advancement?

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©Kathryn Welds

 

Women Who Express Anger Seen as Less Influential

Jessica Salerno

Jessica Salerno

Men who expressed anger were more likely to influence their peers, found Arizona State University’s Jessica Salerno and Liana Peter-Hagene of University of Illinois, in their study of computer-mediated mock jury proceedings.
In contrast, women who expressed anger were seen as less influential, reinforcing trends reported in a previous blog post.

Liana Peter-Hagene

Liana Peter-Hagene

More than 200 U.S. jury-eligible volunteers reviewed opening arguments and closing statements, eyewitness testimonies, crime scene photographs, and an image of the alleged weapon in a homicide.

Participants made individual verdict choices, then exchanged instant messages by computer, with “peers” who were said to be deliberating their verdict decisions.

In fact, “peer” messages were scripted, with four of the fictional jurors agreeing with the participant’s verdict, and one disagreeing.
The dissenting participant had a male user name or a female user name or a gender-neutral name.

Victoria Brescoll

Victoria Brescoll

Half of the dissenting messages contained no emotion, anger, or fear, and these communications had no influence on participants’ opinions.

However, participants’ confidence in their verdict decision significantly dropped when a single “male dissenter” sent angry messages, characterized by “shouting” in all capital letters.
Confidence in the verdict decision dropped even when the vote was shared by the majority of other “jurors.”
This finding suggests the persuasive impact of a single male dissenter’s angry communication.

In contrast, volunteers became more confident in their initial verdict decisions when their vote was echoed by the majority of other participants.

This confidence was was maintained when a single female dissenter responded with angry emotional message, suggesting that “female” anger was less influential.
“Women’s” dissent seemed to reinforce conviction in the shared decision.

Eric Luis Uhlmann

Eric Luis Uhlmann

Male and female evaluators conferred lower status on angry female professionals compared with angry male professionals in research by Yale University’s Victoria Brescoll and Eric Luis Uhlmann, now of INSEAD.
Evaluators assigned lower status to female CEOs and to female trainees when they expressed anger.

Kristi Lewis Tyran

Kristi Lewis Tyran

Men who expressed anger in a professional context were conferred higher status than men who expressed sadness.
Likewise, women who expressed anger and sadness were rated less effective than women who shared no emotion, according to Kristi Lewis Tyran of Western Washington University.

Evaluators judged men’s angry reactions more generously, attributing these emotional expressions to understandable external circumstances, such as having external pressure and demands.

These differing judgments of emotional expression suggest that women’s anger is more harshly evaluated because anger expressions deviate from women’s expected societal, gender, and cultural norms.

-*What impacts and consequences have you observed for women and men who express anger at work?

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©Kathryn Welds

Plastic Surgery Changes Perceived Personality Traits

Michael J. Reilly

Michael J. Reilly

People often infer others’ personality attributes through visual observation, called facial profiling by Georgetown University Hospital’s Michael J. Reilly, Jaclyn A. Tomsic and Steven P. Davison, collaborating with Stephen J. Fernandez of MedStar Health Research Institute.
This cognitive shortcut can lead to biased impressions and limited opportunities for those unfavorably judged.

Jaclyn A. Tomsic

Jaclyn A. Tomsic

These researchers asked more than 24 raters to evaluate photographs of 30 different women who were “well-matched neutral facial expressions.

Each rater evaluated 10 images, including five photographs before the person had plastic surgery procedures and five images following surgical procedures which included:

  • Chin implant,
  • Eyebrow-lift,
  • Lower blepharoplasty (lower eye lift),
  • Upper blepharoplasty (upper eye lift),
  • Neck-lift,
  • Rhytidectomy (face-lift).

Steven Davison

The raters were unaware that some  had plastic surgery procedures, and they evaluated each photograph on a 7-point scale for perceived:

  • Aggressiveness,
  • Extroversion,
  • Likability,
  • Risk-seeking,
  • Social skills,
  • Trustworthiness,
  • Attractiveness.

Michael Reilly-Preoperative-Postoperative photos

These procedures resulted in cosmetic improvements to eyes and mouth, two regions crucial to expressing and interpreting emotions.

Michael Reilly - Pre-Post 2Raters assigned higher scores for likability, social skills, attractiveness, and femininity to the images following plastic surgery compared with pre-surgery image ratings.

The research team concluded:
“The eyes are highly diagnostic for attractiveness as well as for trustworthiness which may explain why…patients undergoing lower (eyelid surgery) were found to be significantly more attractive and feminine, and had a trend toward improved trustworthiness...

“The corner of the mouth is the diagnostic region for both happy and surprised expressions and plays an important role in the perception of personality traits, such as extroversion.

“A subtle upturn of the mouth and fullness in the cheeks can make a person look more intelligent and socially skilled.

“This appearance may explain why patients undergoing a facelift procedure … are found to be significantly more likable and socially skilled postoperatively.”

Separately, volunteers attributed personality traits to neutral faces when they perceived a similarity to standard emotional expressions, reported Princeton’s Christopher P. Said and Alexander Todorov with Nicu Sebe of University of Trento.

Christopher P. Said

Christopher P. Said

Neutral faces rated as positive resembled typical facial expressions of happiness, whereas faces seen as negative resembled facial displays of disgust and fear.
Faces viewed as threatening resembled facial expressions of anger.
These trait inferences resulted from overgeneralization in emotion recognition systems, and might be inaccurate.

Nicu Sebe

Nicu Sebe

Faces that resemble typical emotional expressions can lead to misattributed personality traits and biased impressions.
These judgments can change for the better when a person’s appearance changes after plastic surgery.

-*To what extent do people’s personality traits seems different following plastic surgery?

-*How often are people treated differently following plastic surgery?

*What are ways to avoid confusing emotional expressions with personality traits?

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©Kathryn Welds

Reputation Affects Women’s Promotion, Earnings

Lily Fang

Lily Fang

Sterling Huang

Men gain greater reputation and job performance benefits from professional connections than women with equivalent or better education and job skills, according to INSEAD’s Lily Fang and Sterling Huang of Singapore Management University

Lauren Cohen

Lauren Cohen

Fang and Huang examined U.S. equity analysts’ alumni connections with senior officers and board members of up to eight companies, using an approach pioneered by Harvard’s Lauren Cohen, and Christopher Malloy with Andrea Frazzini, of AQR Capital Management.

Christopher Malloy

They considered analysts’:

  • Year-end earnings per share (EPS) forecasts,
  • Buy – sell stock recommendations from 1993 to 2009,
  • Price impact of their recommendations,
  • Selection to “All America Research Team” (AA) by Institutional Investor magazine during the same period.
    This recognition is based on the institutional investors’ subjective evaluation of each analyst’s industry knowledge, communication, responsiveness, written reports, and related skills.
Andrea Frazzini

Andrea Frazzini

Forecast accuracy is one of the least important selection criteria,.
As a result, skillful analysts may be overlooked as an “All America” member if they are not visible and well-regarded by decision-makers.

Connections directly contributed to male analysts’ likelihood of being named to the  “All America Research Team” (AA).
This relationship did not hold for female analysts, suggesting that investors subjectively value male analysts’ connections but not those of female analysts.
This difference leads to significant financial consequences for male and female analysts because those awarded the AA title earn around three times more than those without.

About 25% of women and men analysts shared a school tie with a senior officer or board member in the firms they cover, and these connections significantly improved men’s forecast accuracy more than women’s.
These connections also improved the impact of male analysts’ stock recommendations, measured by market reaction to their buy and sell calls.

Female analysts with a connection to a female executive at firms they covered had a highly significant improvement in accuracy ranking, yet male analysts with a male connection experienced almost twice as much accuracy improvement.

Herminia Ibarra

Herminia Ibarra

This significantly different impact of similar connections early in women’s and men’s careers could explain gender gaps that exist throughout long-term career trajectories.
This finding supports Herminia Ibarra’s similar results for men and women in an advertising firm, where men capitalized on network ties to improve their employment positions.

Women who are capable of executive roles at these Wall Street firms may remain in analytical roles because promotion to General Manager roles depends on subjective evaluations by current decision makers, who are usually men.

Fang and Huang concluded that despite mandated protections against gender discrimination in the U.S, men and women may be evaluated using different subjective criteria, even with the benefit of social connections.
This leads to differential career advancement for women and men.

Ronald Burt

Ronald Burt

These career-related social connections, or social capital, are affected by legitimacy, reputation, and network structures, argued University of Chicago’s Ronald Burt.
He noted that “holes” in a social network are entrepreneurial opportunities to add value, and Burt argued that women should have equal opportunities to fill network holes and increase their possibility of advancement.

However, he noted that “entrepreneurial networks linked to early promotion for senior men do not work for women” because women are not accepted as legitimate members of the population of highly promotable candidates.

Burt opined that women and minorities who succeed despite this disadvantage gain access to social capital by leveraging the network of a legitimate strategic partners.
This economic analysis may explain the powerful advantage of sponsors for women and minorities in the workplace.

-How do you identify and fill “structural holes in social capital networks”?

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©Kathryn Welds

Activate Women’s, Minorities’ Stereotype Threat Reactance to Enhance Performance

Claude Steele

Claude Steele

Stereotype threat occurs when expectations of a group’s typical behavior are activated among group members, resulting in reduced scores on standardized test performance for women and African Americans.

Joshua Aronson

When Stanford’s Claude Steele and Joshua Aronson now of NYU, helped women and African Americans participants resist these stereotypes, participants’ performance improved more than when the researchers activated a positive shared identity.

Anthony Greenwald

Stereotypes can be invoked by “implicit primes” even when people explicitly disavowed stereotypes, found University of Washington’s Anthony Greenwald and Mahzarin Banaji, then at Yale.
However, when volunteers focused on tasks, including judgment challenges about members of a stereotyped group, participants were less likely to render discriminatory decisions.

Laura Kray

Laura Kray

Both women and men showed resisted stereotypic behavior in negotiations when stereotypes were elicited with explicit primes, reported University of California, Berkeley’s Laura Kray, Leigh Thompson of Northwestern and Columbia’s Adam Galinsky.
In this case,  activating a shared identity helped participants resist gender stereotypic expectations in negotiation performance.

Gordon Moskowitz

Gordon Moskowitz

People can separate themselves from prevailing stereotypes with contrast primes, by providing examples that contradict a stereotype, found Lehigh University’s Gordon B. Moskowitz and Ian W. Skurnik of University of Utah.

Ryan P. Brown

Ryan P. Brown

Men from majority groups also can experience stereotype threat, found University of Oklahoma’s Ryan P. Brown and Robert A. Josephs of University of Texas. 
Male participants performed less effectively after a positive male stereotype was activated as a comparison criterion.
Men’s performance was also undermined by “pressure to live up to the standard.”

Robert A Josephs

Robert A Josephs

People can manage stereotype threat by explicitly mentioning the stereotype to activate resistance.
In addition, people can focus on a shared identity that transcends the stigmatized group identity, and identifying examples that contradict the stereotype.

  • How do you manage stereotype threat for yourself and others?
  • How effective have you found activating stereotype reactance?

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©Kathryn Welds