Tag Archives: Laura Kray

“Feminine Charm” as Negotiation Tactic

Charlotte Brontë

Charlotte Brontë

Jane Austen

Jane Austen

“Feminine charm” was once one of the few available negotiation tactics for women, as portrayed in novels by Charlotte Brontë, Jane Austen, and George Eliot.

Former United States Secretary of State Madeleine Albright said that she used “charm” in negotiations with heads of state, inspiring University of California, Berkeley’s Laura Kray and Alex Van Zant with Connson Locke of London School of Economics to investigate “feminine charm” in negotiation situations.

Madeleine Albright

Madeleine Albright

Laura Kray

They found that “the aim of feminine charm is to make an interaction partner feel good to gain compliance toward broader interaction goal.
“Charm” is characterized by:

  • -Friendliness, or concern for the other person,
  • -Flirtation, or concern for self and self-presentation.

Hannah Riley Bowles

They found that “feminine charm” (friendliness plus flirtation) partially buffered the social penalties (“backlash”) against negotiating, identified by Harvard’s Hannah Riley Bowles and her colleagues.

Linda Babcock

Women who were perceived as flirtatious achieved superior economic deals in negotiations compared with women who were seen as friendly, validating suggestions by Carnegie Mellon’s Linda Babcock, that women achieve better negotiation outcomes when they combine power tactics with warmth.

Their findings expose “a financial risk associated with female friendliness:…the resulting division of resources may be unfavorable if she is perceived as ‘too nice’.”

-*How do you mitigate the “financial risk associated with female friendliness”?

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©Kathryn Welds

Activate Women’s, Minorities’ Stereotype Threat Reactance to Enhance Performance

Claude Steele

Claude Steele

Stereotype threat occurs when expectations of a group’s typical behavior are activated among group members, resulting in reduced scores on standardized test performance for women and African Americans.

Joshua Aronson

When Stanford’s Claude Steele and Joshua Aronson now of NYU, helped women and African Americans participants resist these stereotypes, participants’ performance improved more than when the researchers activated a positive shared identity.

Anthony Greenwald

Stereotypes can be invoked by “implicit primes” even when people explicitly disavowed stereotypes, found University of Washington’s Anthony Greenwald and Mahzarin Banaji, then at Yale.
However, when volunteers focused on tasks, including judgment challenges about members of a stereotyped group, participants were less likely to render discriminatory decisions.

Laura Kray

Laura Kray

Both women and men showed resisted stereotypic behavior in negotiations when stereotypes were elicited with explicit primes, reported University of California, Berkeley’s Laura Kray, Leigh Thompson of Northwestern and Columbia’s Adam Galinsky.
In this case,  activating a shared identity helped participants resist gender stereotypic expectations in negotiation performance.

Gordon Moskowitz

Gordon Moskowitz

People can separate themselves from prevailing stereotypes with contrast primes, by providing examples that contradict a stereotype, found Lehigh University’s Gordon B. Moskowitz and Ian W. Skurnik of University of Utah.

Ryan P. Brown

Ryan P. Brown

Men from majority groups also can experience stereotype threat, found University of Oklahoma’s Ryan P. Brown and Robert A. Josephs of University of Texas. 
Male participants performed less effectively after a positive male stereotype was activated as a comparison criterion.
Men’s performance was also undermined by “pressure to live up to the standard.”

Robert A Josephs

Robert A Josephs

People can manage stereotype threat by explicitly mentioning the stereotype to activate resistance.
In addition, people can focus on a shared identity that transcends the stigmatized group identity, and identifying examples that contradict the stereotype.

  • How do you manage stereotype threat for yourself and others?
  • How effective have you found activating stereotype reactance?

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©Kathryn Welds