Tag Archives: Sylvia Ann Hewlett

“Self-Packaging” and Appearance as Personal Brand Attributes

Napoleon Hill

Napoleon Hill

Al Ries

Al Ries

During the US economic Depression of the 1930s, motivational writer Napoleon Hill laid the foundation for personal positioning, described nearly forty-five years later by marketing executives Al Ries and Jack Trout in Positioning: The Battle for Your Mind.

By 1997, business writer Tom Peters introduced “personal branding” as self-packaging that communicates an individual’s accomplishments and characteristics, including appearance, as a “brand promise of value.”

Tom Peters

Self-packaging can be considered “the shell of who you are” whereas personal branding is “what sets you apart from the crowd.

Jim Kukral

Jim Kukral

These differentiators can include visible characteristics like attire, education, experience, expertise, sense of humour, and speaking style, according to Jim Kurkal and Murray Newlands.

Daniel Lair

Daniel Lair

University of Michigan’s Daniel Lair with Katie Sullivan of University of Utah, and Kent State’s George Cheney investigated components of personal branding, presentation, and packaging.

George Cheney

George Cheney

They found personal branding worth analysing for its complex rhetoric tactics that shape power relations by gender, age, race, and class.

Sylvia Ann Hewlett

Sylvia Ann Hewlett

Sylvia Ann Hewlett of the Center for Talent Innovation identified some of these power relationships and potential biases facing women and members of minority groups who are expected to demonstrate aspects of personal branding, including executive presence.

These analyses suggest that personal packaging and branding can significantly affect professional opportunities and outcomes.

-*What elements do you consider in “personal packaging” and personal appearance?

-*How do you mitigate possible bias based on expectations for personal appearance?

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©Kathryn Welds

Executive Presence: “Gravitas,” Communication…and Appearance?

Professional advancement requires demonstrated knowledge, skill, and competence, coupled with perceived “cultural fit,“collaboration,” and “executive presence.”

Sylvia Ann Hewlett

Sylvia Ann Hewlett

These requirements appear prone to subjective definition and biased judgments.
What is “executive presence”? How is it measured?

Sylvia Ann Hewlett, CEO of Center for Talent Innovation, conducted 18 focus groups and 60 interviews to investigate behavioral and attitudinal aspects of Executive Presence (EP).

Perceived Executive Presence includes three components:Executive Presence

Gravitas” – Authoritative Behavior

    • Confidence, composure,
    • Decisiveness,
    • Integrity,
    • Emotional Intelligence: Self-awareness, self-regulation, interpersonal skills,
    • Personal reputation,
    • Vision for leadership,

Communication

    • Speaking skills:  Voice tone, articulation, grammatical speech conveying competence,
    • Presence,” “bearing,” “charisma” including assertiveness, humour, humility,
    • Ability to sense audience engagement, emotion, interests,

Appearance

    • Grooming, posture,
    • Physical attractiveness, average body weight,
    • Professional attire.
      According to Hewlett’s interviewees, “Executive Presence” accounts for more than a quarter of factors that determine a next promotion.

Harrison Monarth

How can Executive Presence be developed?

 Harrison Monarth suggested that Executive Presence behaviours can be cultivated with Image Management tactics including:

-Maintaining a positive personal reputation to influence others’ favourable perceptions and willingness to collaborate,

-Effectively managing online “brand”,

-Gaining followers online and in the “real world,”

-Influencing and persuading others,

-Demonstrating “Emotional Intelligence” through self-awareness, awareness of others (empathic insight), and regulating one’s own emotions.

He focused less on appearance than Hewlett and Stanford Law School’s Deborah Rhode, who summarized extensive research on Halo Effect and “The Beauty Bias”.

Deborah Rhode

Rhode estimated that annual world-wide investment in appearance was close to $USD 200 billion in 2010.
She contended that bias based on appearance influences career and life outcomes and is:

  • Is prevalent,
  • Infringes on individuals’ fundamental rights,
  • Compromises merit principles,
  • Reinforces negative stereotypes,
  • Compounds disadvantages facing members of non-dominant races, classes, and gender.

Executive Presence is widely recognized as a prerequisite for leadership roles, yet its components remained loosely-defined until Hewlett’s investigation and Rhode’s human rights analysis.

-*Which elements seem most essential to Executive Presence?

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©Kathryn Welds

Defining “Executive Presence”

Sylvia Ann Hewlett

Sylvia Ann Hewlett

Communication, “Gravitas”, and Appearance were frequently-cited attributes of Executive Presence in a study by Sylvia Ann Hewlett of the Center for Talent Innovation.

Gavin Dagley

More characteristics of executive presence were identified in interviews with 34 professionals, conducted by Perspex Consulting’s Gavin Dagley and Cadeyrn J. Gaskin, formerly of Deakin University.

Caderyn Gaskin

Five “executive presence” qualities were observable during initial contact:

  • Status and reputation, similar to “gravitas” discussed by Hewitt,
  • Physical appearance, mentioned by Hewitt,
  • Confidence,
  • Communication ability, included in Hewitt’s “executive presence” triad,
  • Interpersonal engagement skills.

Five additional presence features emerged during repeated contacts:

  • Interpersonal integrity,
  • Values-in-action,
  • Intellect and expertise,
  • Outcome delivery,
  • Use of coercive power.

These qualities combine in different ways to form four presence “archetypes”:

  • Positive presence, based on favorable impressions of confidence, communication, appearance, and engagement skills plus favorable evaluations of values, intellect, and expertise,
  • Unexpected presence, linked to unfavorable impressions of confidence plus favorable evaluations of intellect, expertise, and values,
  • Unsustainable presence combines favorable impressions of confidence, status, reputation, communication, and engagement skills plus unfavorable evaluations of values and integrity,
  • “Dark presence” is associated with unfavorable perceptions of engagement skills plus unfavorable evaluations of values, integrity, and coercive use of power.
Philippe De Backer

Philippe De Backer

Another typology of executive presence characteristics was identified by Sharon V. Voros and Bain’s Philippe de Backer.
They prioritized elements in order of importance for life outcomes:

  • Focus on long term strategic drivers,
  • Intellect,
  • Charisma, comprised of confidence, intensity, commitment, care, concern and interest in others,
  • Communication skills,
  • Enthusiasm for work,
  • Cultural fit with organisation and team,
  • Poise,
  • Appearance.
Fred Luthans

Fred Luthans

University of Nebraska’s Fred Luthans and Stuart Rosenkrantz with Richard M. Hodgetts of Florida International University investigated the relationship between “executive presence” and career “success.”
These researchers observed nearly 300 managers across levels at large and small mainstream organizations when leaders:

  • Communicated,
  • Engaged in “traditional management” activities, including planning, decision making, controlling,
  • Managed human resource issues.
Richard Hodgetts

Richard Hodgetts

Communication and interpersonal skills, coupled with intentional networking and political acumen enabled some managers to rapidly advance in their organizations.

These rapidly-advancing managers were identified as “successful” leaders because they achieved a higher organizational level compared with their organizational tenure.
In contrast, “effective” managers demonstrated greater managerial skill than “successful” managers, but were not promoted as quickly.

Effective” managers spent most time managing employees’ activities including:

  • Motivating and reinforcing desired behaviours,
  • Managing conflict,
  • Hiring,
  • Training and developing team members,
  • Communicating by exchanging information,
  • Processing paperwork.
Stuart Rosenkrantz

Stuart Rosenkrantz

Subordinates of “effective” managers reported more:

  • Job satisfaction,
  • Organizational commitment,
  • Performance quality,
  • Performance quantity.

Differences in advancement and subordinate reactions to “successful” and “effective” managers were related to differing managerial behaviors.

Fred Luthans-Effective ManagersSuccessful” managers spent little time in managerial activities, but invested more effort in networking, socializing, politicking, and interacting with outsiders.
Their networking activities were most strongly related to career advancement but weakly associated with “effectiveness.”

Few managers were both “successful” and “effective”:
Only about 10% leaders were among the top third of successful managers and effective managers.
This suggests that effective managers who support employee performance may not be advance as rapidly as managers who prioritize their own career over their employees’ careers.

Gender differences in gravitas, communication, and political acumen may explain why men more often are seen as possessing “executive presence.”

Women who aspire to organizational advancement benefit from cultivating both gravitas and proactive networking to complement communication and interpersonal skills.

-*Which behaviors and characteristics are essential to “Executive Presence?”

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©Kathryn Welds