Tag Archives: touch

Inferring Others’ Thoughts, Intentions, Behavior

Developing accurate inferences about others’ expectations and possible actions is essential for successful social interactions.

Demis Hassabis
Demis Hassabis

The brain’s process to predict others’ thoughts and behaviors was investigated by University College London’s Demis Hassabis, with R. Nathan Spreng of Cornell University, Vrije Universiteit’s Andrei A. Rusu, Harvard’s Clifford A. Robbins and Daniel Schacter, and Raymond A. Mar of York University.

R. Nathan Spreng
R. Nathan Spreng

Volunteers read four accounts of fictional individuals’ personality traits, then imagined each character’s behaviours in different situations.
Afterward, participants underwent fMRI brain scans.

Andrei Rusu
Andrei Rusu

Accurate inferences about characters’ personality traits and behaviours were associated with activity in the medial prefrontal cortex of the brain, demonstrating that “brain activity can reveal what and whom someone is thinking about.

Clifford Robbins
Clifford Robbins

Other cortical areas were associated with Judgments of people’s degree of agreeableness (Lateral temporal cingulate) and extraversion (posterior cingulate).  

Daniel Schachter
Daniel Schachter

These brain regions “code” inferred personality traits in others and synthesise these characteristics into “personality models” that represent individuals and their likely behaviours in new situations.

Matthew Hertenstein
Matthew Hertenstein

People can also infer others’emotional intentions through unseen touchreported Matthew Hertenstein with DePauw University colleagues Brittany Bulleit and Ariane Jaskolka, UC Berkeley’s Dacher Keltner and Betsy App of University of Denver.

Brittany Bulleit-Ariane Jaskolka
Brittany Bulleit-Ariane Jaskolka

Two hundred volunteers in the United States and Spain accurately perceived anger, fear, disgust, love, gratitude, and sympathy through a stranger’s unseen touch on the participants’ arms.

Dacher Keltner

Observers also accurately identified emotions conveyed by touchers’ “tactile displays” toward paired volunteers.

Betsy App
Betsy App

Gian Gonzaga of UCLA collaborated with Keltner and University of Wisconsin’s Daniel Ward to investigate differences in ability to infer emotion among male-female communication pairs.

Gian Gonzaga
Gian Gonzaga

The researchers attributed high power to one volunteer in a communication pair, then compared interactions when male-female pairs were in an equal-power condition.

Participants who were ascribed high power made less accurate judgments of the communication partner’s emotion.
Individuals who were assigned the low power role reported greater self-consciousness and anxiety.

Men engaged in power behaviours even when female participants were attributed equal power, but displayed fewer power behaviours when both participants were men.
These studies confirm power differentials between women and men.

In addition, male-female pairs misinterpreted the partner’s attempts to convey emotions (“emotion blindness” ).
Male pairs accurately detected anger, but men did not correctly report women’s anger in male-female pairs.
Likewise, women did not accurately detect men’s attempts to convey compassion.

This demonstrates gender-related limitations to accurate empathy and emotionally attuned interpersonal inferences.

-*How do you develop accurate inferences about others’ opinions and behaviours?

-*How do you revise your hypotheses about others’ personalities?

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©Kathryn Welds

Touch Can Increase Compliance, Persistence, Performance

Edward T. Hall

Edward T. Hall

Fifty years ago, Edward T. Hall, then of Illinois Institute of Technology, identified differences in interpersonal space ranging from intimate to personal to social to public, and inspired examination of acceptable interpersonal distance across cultures, genders, and organizations.

Circles of Interpersonal Space

Circles of Interpersonal Space

A decade later, Chris Kleinke, then of Wheaton College, expanded Hall’s work on “proxemics” as he explored the impact of close contact in public spaces, particularly non-intimate touching.

He found that in a relatively low-touch culture like the U.S., directing gaze and touch toward others increased their compliance with ambiguous requests in laboratory experiments.

Chris Kleinke

Chris Kleinke

Since then, this finding has been incorporated in sales, learning, healthcare, and other service settings based on evidence that touch increased performance when applied after a person initially agreed to a request, in research by Oakland University Jane C. Nannberg and Christine H. Hansen.

David Vaidis

David Vaidis

“Dosage” of touch had an additive effect when University of Paris’ David Vaidis and Severine Halimi-Falkowicz of University of Provence found that people who were touched two times persisted in lengthy tasks more than people who were touched once.

Likewise, University of Missouri’s Frank N. Willis and Helen K. Hamm found that touch contributed to compliance with challenging requests, especially in gaining agreement from people of the same gender as the requestor.

Séverine Halimi-Falkowicz

Séverine Halimi-Falkowicz

Another demonstration of influential touch was when female restaurant servers briefly touched customers on the hand or the shoulder while returning change from the bill payment.

These customers’ reactions were compared with other patrons who were not touched by the servers, in research by University of Mississippi‘s  April H. Crusco and Christopher G. Wetzel of Rhodes College.

Chris Wetzel

Chris Wetzel

They evaluated customers’ reactions to service, food, setting, and other elements of the dining experience with a restaurant survey as well as the gratuity amount, expressed as a percentage of the bill.

Customers who were touched on the hand or shoulder gave the server significantly larger gratuities than those who were not touched, and there was no significant difference between tips from customers who had been touched on the hand or the shoulder.

These findings confirm the influence of interpersonal touch in public commercial settings, and offer a reminder that non-intimate touching can increase cooperation and commitment to complete lengthy or challenging tasks.

-*How have you used interpersonal touch in public work situations to enable cooperation and performance?

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