Tag Archives: self-marketing

Questions to Answer in Personal Brand, “Elevator Pitch”, Resume

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Colleen Aylward

Colleen Aylward

Colleen Aylward asserts that the following questions must be answered in your resume, “elevator pitch”, information interview, and online presence in her book, From Bedlam to Boardroom: How to get a derailed executive career back on track!

  • What is your [narrow, deep] expertise?
  • What are your strengths?

Career Leader by Harvard Business School professor Timothy Butler

  • What is your unique business differentiator?
  • What problems have you solved? How?
    [Note accomplishments and quantified impact, not responsibilities;
    Specify numbers, even if <10 – contrary to style rules]
  • How have you increased revenues, profit?
  • How have you improved processes?
  • How have you demonstrated creativity, innovation?
  • How have you reduced costs?

The last four items, indicated by *, are considered critical Key Performance Indicators that you must convey clearly, repeatedly, and memorably in all in-person and online activities.

-*What assessments and tools have you used to uncover your strengths, expertise and key differentiator?

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Blog: – Kathryn Welds | Curated Research and Commentary

©Kathryn Welds

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3P Marketing to Define, Communicate Personal Brand

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Rita Allen

Rita Allen

Rita B. Allen defines 3 Ps Marketing to create personal brand and effectively market yourself in an increasingly competitive, global employment landscape.

.Preparation:
-Conduct self-assessment and “due diligence”
-Define brand differentiators and subject matter expertise
-Articulate positioning statement (“elevator pitch”)
-Curate your professional network

.Packaging:
-Create your portfolio (resume, CV, performance reviews, awards, presentations, articles, references, testimonials, community and professional service, continuing education)
-Expand alliances with relevant thought leaders

.Presentation:
-Practice and refine delivery of your brand message
-Develop strong active listening, presentation, and interpersonal skills
-Continuously enhance your brand

This approach helps answer:
• What are your “value-adds”, your unique differentiators?
• What is your personal brand?
• How comfortable are you articulating your brand?
• How do you continuously enhance your brand?

-*What elements do you consider when communicating your personal brand?

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©Kathryn Welds