Colleen Aylward

Colleen Aylward asserts that the following questions must be answered in your resume, “elevator pitch”, information interview, and online presence in her book, From Bedlam to Boardroom: How to get a derailed executive career back on track!

• What is your [narrow, deep] expertise?
• What are your strengths?

• Prevue Assessment
• Profiles International assessment

Timothy Butler

Career Leader by Harvard Business School professor Timothy Butler

• What is your unique business differentiator?
• What problems have you solved? How?
  [Note accomplishments and quantified impact, not responsibilities;
  Specify numbers, even if <10 – contrary to style rules]
• How have you increased revenues, profit?
• How have you improved processes?
• How have you demonstrated creativity, innovation?
• How have you reduced costs?

The last four items, indicated by *, are considered critical Key Performance Indicators that you must convey clearly, repeatedly, and memorably in all in-person and online activities.

-*What assessments and tools have you used to uncover your strengths, expertise and key differentiator?

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