Tag Archives: information interview

Questions to Answer in Personal Brand, “Elevator Pitch”, Resume

Colleen Aylward

Colleen Aylward

Colleen Aylward asserts that the following questions must be answered in your resume, “elevator pitch”, information interview, and online presence in her book, From Bedlam to Boardroom: How to get a derailed executive career back on track!

  • What is your [narrow, deep] expertise?
  • What are your strengths?

Career Leader by Harvard Business School professor Timothy Butler

  • What is your unique business differentiator?
  • What problems have you solved? How?
    [Note accomplishments and quantified impact, not responsibilities;
    Specify numbers, even if <10 – contrary to style rules]
  • How have you increased revenues, profit?
  • How have you improved processes?
  • How have you demonstrated creativity, innovation?
  • How have you reduced costs?

The last four items, indicated by *, are considered critical Key Performance Indicators that you must convey clearly, repeatedly, and memorably in all in-person and online activities.

-*What assessments and tools have you used to uncover your strengths, expertise and key differentiator?

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