-Conduct self-assessment and “due diligence”
-Define brand differentiators and subject matter expertise
-Articulate positioning statement (“elevator pitch”)
-Curate your professional network
-Create your portfolio (resume, CV, performance reviews, awards, presentations, articles, references, testimonials, community and professional service, continuing education)
-Expand alliances with relevant thought leaders
-Practice and refine delivery of your brand message
-Develop strong active listening, presentation, and interpersonal skills
-Continuously enhance your brand
This approach helps answer:
• What are your “value-adds”, your unique differentiators?
• What is your personal brand?
• How comfortable are you articulating your brand?
• How do you continuously enhance your brand?
-*What elements do you consider when communicating your personal brand?