Glass Elevator and Nine Principles for Personal Branding, Career Impact

Ora Shtull

Ora Shtull

Ora Shtull points to the small number of women leading Fortune 500 companies to argue that women can benefit from adopting nine practices to enhance personal branding.

Her book, The Glass Elevator – A Guide to Leadership Presence for Women on the Rise, focuses on: The Glass Elevator

• High-impact communication through asking strategic questions

• Practicing confident body language in posture, body position, and vocal projection

• Listening to learn and understand• Developing a collaborative relationship with your manager• Partnering with team members and direct reports to deliver results• Expanding your network by being likable and generous• Asking for what you want with “win-win” in mind
• Sharing your differentiators• Adopting a positive outlook, even if at first it’s “as-if”

Shtull developed a comprehensive Leadership Presence Coaching model based on the principles of Influence-Engage-Connect, and a related assessment

-*Which of Shtull’s recommendations have most helped you ride the “Glass Elevator”?

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Blog: – Kathryn Welds | Curated Research and Commentary

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One thought on “Glass Elevator and Nine Principles for Personal Branding, Career Impact

  1. Pingback: Women’s Branding – Impact of Rebranding at Marriage, Divorce | Kathryn Welds | Curated Research and Commentary

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