Tag Archives: BJ Fogg

How to Change Habits: Jamming the “Flywheel of Society”

William James

William James

William James, father of American psychology and brother of novelist Henry James wrote in his 1890 The Principles of Psychology, “Habit is thus the enormous flywheel of society, its most precious conservative agent. It alone is what keeps us all within the bounds of ordinance, and saves the children of fortune from the envious uprisings of the poor.”

Though James seemed to look favorably upon the conservative element of habit, the drawbacks of thoughtless habitual actions are clear when people consume more calories than required to complete daily activities, purchase unneeded items, react with predictable emotions in contentious situations, and keep disadvantaged groups without advantages enjoyed by powerful groups.

Charles Duhigg

Charles Duhigg

Charles Duhigg’s bestseller, The Power of Habit: Why We Do What We Do in Life and Business, argues that habits are a significant part of most people’s daily activities – about 40% – and that even brain injured people can form habits.

The Power of HabitHe outlines the A(ntecedant) – B(ehavior) – C(onsequence) model, initiated by a cue or a trigger that signals automatic or habitual behavior.
In a novel situation, the person shifts to a problem-solving mode to develop an appropriate response — which may require creative thinking .

However, in a more typical situation, the person executes the habitual physical, mental, or emotional behavior or “routine,” which is then rewarded — often with a reduction in anxiety or discomfort.

Duhigg shows how dysfunctional habits can be analyzed for the cue, routine, and reward, then changed by modifying the antecedent, behavior or reward.

Albert Ellis

Albert Ellis

The A-B-C approach was popularized by Albert Ellis in his Rational-Emotive Behavior Therapy (RET), and outlined in his more than 50 books including Rational Emotive Behavior Therapy  Rational Emotive Behavior Therapy

Duhigg provides examples from marketing campaigns for well-known consumer products in the U.S., including Pepsodent toothpaste and Febreze air freshener.

Timothy Wilson

Timothy Wilson

Like Duhigg’s model’s reference to earlier behavior modification approaches, Timothy Wilson of University of Virginia’s Redirect: The Surprising New Science of Psychological Change, adapts principles of Aaron T. Beck’s Cognitive Behavioral Therapy (CBT) to change habitual interpretations, attributions, narratives and personal stories that lead to social problems including alcohol and drug abuse, teen violence and pregnancies, and social prejudice.

Aaron Beck

Aaron Beck

Wilson extracts and renames three empirically-validated behavioral techniques:

  • Story editing, to craft a more optimistic, hopeful story or interpretation about a situation, often using writing exercises
  • Story prompting, in which another person provides alternate, more optimistic interpretations based on data or “social proof” from  experiences in a similar situation
  • Cognitive Behavior TherapyDo good, be good, by “acting as if” the new behavior is a well-established habit, often through serving others in volunteer work.

RedirectRSA talk

Another look at habitual, even unconscious thinking in daily life is featured in a related post, Pattern Recognition in Entrepreneurship.

Douglas Van Praet

Douglas Van Praet

This discussion shares Douglas Van Praet’s guidelines to capitalize on unconscious cognitive processing and automatic buying behavior in Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing 

BJ Fogg

BJ Fogg

An earlier post, Hacking Human Behavior: “Tiny Habits” Start, Maintain Changes showcased BJ Fogg’s work on “tiny habits” as hooks to behavior change.
His approach draws on many of the same behavior modification principles featured in Duhigg’s and Wilson’s recommendations to analyze habitual cues, routines, and rewards.

-*How do you analyze and modify habits?

Related Posts:

Hacking Human Behavior: “Tiny Habits” Start, Maintain Changes

BJ Fogg directs the Behavior Design Lab at Stanford University, leads Persuasion Boot Camps and wrote Persuasive Technology: Using Computers to Change What We Think and Do

BJ Fogg

He defines behavior change targets according to :

Type of change:
• Initiate new behavior
• Maintain existing behavior
• Increase  behavior
• Decrease behavior
• Stop behavior

Frequency of change:
• Dot – One time behavior
• Span – Time-limited behavior
• Path – Continuing behavior

From this matrix, he identifies 15 ways to change behavior, and recommends designing behavior change as a “span” for time-limited behavior, like the Alcoholic Anonymous “One Day at a Time” credo.

He evaluates behavior for ease vs. difficulty and motivation as high vs. low, and designs behaviors for ease and to capture moments of high motivation, to align with his assertion that “Behavior occurs in response to trigger at the same time as motivation + ability.”

Fogg notes that motivation is experienced in “waves”, and recommends seizing moments of high motivation to do “difficult” behaviors, and to capitalize on low motivation to do routine activities.

To enable the co-occurrence of motivation and ability, Fogg links behavior change to a reminder (also known as a “prompt”, “cue”, “call-to-action” or “trigger”) to “exceed the activation threshold.”

He suggests designing behavior change to existing behaviors according to the formula: “After xxx, I will yyyy”, such as “After I walk in the door, I will hang my keys on the hook.”

Fogg recommends reinforcing behavior change by celebrating successful behavior execution, and cited examples of people who tell themselves “I’m awesome”  or actually pat themselves on the back.

-*What practices have been most effective for you in maintaining new behaviors?

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