Robert Fried drew on principles articulated in his previous book, A Marketing Plan for Life, linking a 12-point business marketing plan to clarify life purpose and interests.
He suggests applying these marketing principles to defining personal life purpose, value proposition, brand, and “elevator pitch”:
• What’s unfinished for me to experience?
• What’s unfinished for me to give?
• What’s unfinished for me to learn?
• What’s unfinished for me to heal?
• What ignites my passion?
.When did I experience joy?
.When did I lose track of time?
.What were my childhood dreams?
.Who do I admire?
• What can I do best to serve others?
• What is my true purpose in life?
• What actions do I need to take to realize my true purpose?
Fried cited recommendations from Peter Montoya and Tim Vandehey‘s book, The Brand Called You
• What business am I in? What do I offer? Who am I?
• What do I “stand for”? What are my core values?
• What talents, strengths, character traits make me “unique”?
• What is my specialty? How do I demonstrate this expertise?
• How do I demonstrate the value? How to I communicate the benefit?
• How do I “make a difference”?
• How do I consistently communicate the alignment between my “offering” and its value?
• What should people care? What is my cause beyond profit-making?
- What are my demonstrable differences? “Features”? “Benefits”?
Opinions different on the optimal duration of responses to these value-clarifying questions, but one benchmark is “more than 25 words and fewer than 25 seconds.”
-*How do you clarify your purpose and mobilize your motivation?