Tag Archives: Purpose

Questions to Discover, Communicate Personal Mission, Brand

Tina Su

Tina Su, former software engineer at Amazon.com and author of Think Simple Now: A Moment of Clarity blog, shared self- assessment questions that have helped her and others focus on life purpose and mission.

From these, she developed a personal vision “to ‘never work again’, by living a life following one’s inner calling, exploring one’s potential, generating massive value, and living fully in every moment.”

• What activities, people, events, hobbies, projects make you smile?
• What have been your favorite activities in the past?
• What have been your favorite activities now?
• What makes you feel great about yourself?
• Who inspires you: family, friends, authors, artists, leaders, historical figures?
• Which qualities inspire you?
• What are your natural skills, abilities, gifts?
• For what do people ask your advice, help?
• What would you teach?
• What would you regret not fully doing in your life?
• What would you regret not being in your life?
• When you are 90 years old, what achievements will matter most?
• What achievements relationships will matter most?
• What are your 3-6 deepest values?
• What were some challenges, difficulties and hardships you’ve overcome or are in the process of overcoming?
• How did you do it?
• What causes do you strongly believe in or have personal meaning for you?
• What message would you like to effectively convey to a large group of people?
• How can you use your talents, resources, passions and values to serve, to help, to contribute to people, beings, causes, organization, environment?

The answers to these questions can answer the questions addressed in a personal mission statement, as Tina demonstrated in her bold direction.
• What do I want to do?
• Who do I want to help?
• What is the result? What value will I create?

Randall Hansen

Randall Hansen

Randall Hansen offers a different, but compatible The Five-Step Plan for Creative Personal Mission Statements.
• Identify Past Successes
• Identify Core Values
• Identify Contributions
• Identify Goals
• Write Mission Statement

Like any self-assessment process, developing a personal mission statement is an investment of time and attention spanning several days or weeks.

-*What questions have been more revealing in developing your personal brand?

LinkedIn Open Group Brazen Careerist
Twitter: @kathrynwelds
Facebook Notes:
Blog: – Kathryn Welds | Curated Research and Commentary

©Kathryn Welds


Igniting Purpose and Passion

Robert Fried

Robert Fried

Robert Fried drew on principles articulated in his previous book, A Marketing Plan for Life, linking a 12-point business marketing plan to clarify life purpose and interests.

He suggests applying these marketing principles to defining personal life purpose, value proposition, brand, and “elevator pitch”:

Define the business you’re in:

• What’s unfinished for me to experience?
• What’s unfinished for me to give?
• What’s unfinished for me to learn?
• What’s unfinished for me to heal?
• What ignites my passion?
.When did I experience joy?
.When did I lose track of time?
.What were my childhood dreams?
.Who do I admire?
• What can I do best to serve others?
• What is my true purpose in life?
• What actions do I need to take to realize my true purpose?

Peter Montoya

Peter Montoya

Fried cited recommendations from Peter Montoya and Tim Vandehey‘s book, The Brand Called You

What business am I in? What do I offer? Who am I?
What do I “stand for”? What are my core values?
What talents, strengths, character traits make me “unique”?

Tim Vandehey

Tim Vandehey

What is my specialty? How do I demonstrate this expertise?
How do I demonstrate the value? How to I communicate the benefit?
How do I “make a difference”?
How do I consistently communicate the alignment between my “offering” and its value?
What should people care? What is my cause beyond profit-making?

  • What are my demonstrable differences? “Features”? “Benefits”?

Opinions different on the optimal duration of responses to these value-clarifying questions, but one benchmark is “more than 25 words and fewer than 25 seconds.”

-*How do you clarify your purpose and mobilize your motivation?

LinkedIn Open Group – Leadership Think Tank
Twitter: @kathrynwelds
Facebook Notes:
Blog: – Kathryn Welds | Curated Research and Commentary

©Kathryn Welds