Tag Archives: Linda Jackson

How Much Does Appearance Matter?

Linda A. Jackson

Perceived attractiveness was correlated with perceived competence and likeability in a meta-analysis by Michigan State University’s Linda A. Jackson, John E. Hunter, and Carole N. Hodge.
Physically attractive people were seen as more intellectually competent.

Nancy Etcoff

Similarly, women who wore cosmetics were rated more highly on attractiveness, competence, likability and trustworthiness when viewed for as little as 250 milliseconds, found Harvard’s Nancy L. Etcoff, Lauren E. Haley, and David M. House, with Shannon Stock of Dana-Farber Cancer Institute, and Proctor & Gamble’s Sarah A. Vickery.

Models without makeup, with natural, professional, “glamorous” makeup

However, when participants looked at the faces for a longer time, ratings for competence and attractiveness remained the same, but ratings for likability and trustworthiness changed based on specific makeup looks.

Trustworthiness was differentiated from attractiveness, which was seen as linked to competence, but not consistently with social warmth.

Etcoff’s team concluded that cosmetics could influence automatic judgments because attractiveness “rivets attention, and impels actions that help ensure the survival of our genes.”

Most people recognize the bias in assuming that attractive people are competent and that unattractive people are not, yet impression management remains crucial in the workplace and in the political arena.

-*Where have you seen appearance exert an influence in workplace credibility, decision-making and role advancement?

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©Kathryn Welds

 

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When Appearance Matters for Career Development

Linda Jackson

Linda Jackson

Numerous social science studies link perceived attractiveness with perceived competence and likeability, including a meta-analysis by Michigan State University’s Linda JacksonJohn E. Hunter and Carole N. Hodge.
They found that physically attractive people are perceived as more intellectually competent, based on their research on “status generalization” theory and “implicit personality” theory.

Women who wore cosmetics were rated more highly for attractiveness, competence, likability and trustworthiness when viewed for as little as 250 milliseconds.
However, when raters looked at the faces for a longer period of time, ratings for likability and trustworthiness changed based on specific makeup looks even though volunteers accurately distinguished between judgments of facial trustworthiness and attractiveness.

Nancy Etcoff

Cosmetics differentially affected automatic and deliberative judgments, found Massachusetts General Hospital’s Nancy Etcoff and Lauren E. Haley collaborating with Shannon Stock of Dana Farber Cancer Institute and Boston University’s David M. House as well as Sarah A. Vickery of Procter & Gamble.

Sarah Vickery

Sarah Vickery

Attractiveness was significantly related to positive judgments of competence, but had a less systematic effect on perceived social warmth.
Integrating these findings, the team concluded that attractiveness “rivets attention, and impels actions that help ensure the survival of our genes.”

Although most people recognize the bias inherent in assumptions that attractive people are competent and that unattractive people are not, this correlation is important in impression management in the workplace, as well as in the political arena.

-*Where have you seen appearance exert an influence in workplace credibility, decision-making and role advancement?

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How Much Does Appearance Matter?

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