Word of Mouth, Social Media Expand Silicon Valley Networking with a Purpose

Networking with a Purpose

A professional development collaboration among Cisco, Citrix, eBay, EMC, Ericsson, Intel, Oracle, and other Silicon Valley technology companies using the IEEE model of “Birds of A Feather” discussion topics was introduced in a previous blog post.


Anna Van Rijswijk, formerly of Cisco, developed this program based on survey data indicating that unstructured professional networking can feel awkward, stressful, and uncomfortable to many potential and actual participants.

Anna Van Rijswijk

Anna Van Rijswijk

Networking with a Purpose format provides structure and focus found in Speed Networking, Tom Jaffee’s business-focused adaptation of Rabbi Yaacov Deyo’s Speed Dating to enable members of his congregation to meet potential life partners. Yaacov Deyo

A Columbia alumnus, Jaffee noted that “at business functions, people often find themselves spending too much time with a small group rather than establishing multiple contacts throughout the function.”

Tom Jaffee

Tom Jaffee

To provide a solution, he built a company that offers events to increase chances that participants will make valuable business connections, much like the no-cost, self-organizing alternative, Networking with a Purpose.

Word of Mouth Marketing (WOMM) and social media mentions on Networking with a Purpose LinkedIn Group, Twitter (#SVBOF), and Facebook dramatically increased demand for registration at Silicon Valley Networking with a Purpose in-person events, and no-cost tickets typically “sell out” within minutes of posting the event invitation. WOMMA

The fifth Networking with a Purpose event is scheduled for Wednesday 20 November 2013 at eBay in San Jose, California, with popular discussion topics including:

  • Enhancing Personal Brand
  • Communicating Upward
  • Career Planning and Accountability
  • Design Thinking
  • Sketchnoting and Graphic Facilitation
  • Think Big, Play Big
  • Work Life Integration
  • Salary Negotiation
  • Office Feng Shui
  • iPhoneography

Silicon AlleyOrganizers have received strong post-event ratings from participants and have been contacted by colleagues in Silicon Alley – New York City – who wish to replicate this approach to professional networking.

-*How do you expand, cultivate and contribute to your professional network?Networking with a Purpose Best Kept Secret

->Follow-share-like http://www.kathrynwelds.com and @kathrynwelds


©Kathryn Welds


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s