Design Thinking to Address Social and Business Problems

Design Thinking integrates structured creative problem-solving and “systems thinking” methods in design, engineering, business, educational, and non-profit settings by drawing on:

“Empathy” for the problem context, often using ethnographic field research
Creativity in developing solutions
Rationality in aligning solutions with the context

David M. Kelley

David M. Kelley, IDEO founder, applied “design thinking” to business, based on Rolf Faste’s discussions Stanford of Robert McKim’s foundational book, Experiences in Visual Thinking.

Design Thinking has been categorized in seven stages:

Define the problem, audience, criteria for “success,” priority
Research the issue’s history, obstacles, previous efforts, stakeholders, end-users, thought leaders
Ideate via brainstorming to identify end-users’ needs, wants
Prototype with combined, expanded refined ideas, solicit feedback from end users, others
Choose solutions after reviewing the objective
Implement after determining, planning tasks, resources, assignments, execution timeline
Learn by gathering end-user feedback, evaluating whether the solution met its goals, document successes and areas for improvement
Tim Brown, CEO of IDEO, discussed the cycle of Inspiration-Ideation–Implementation by applying such complementary processes as analysis and synthesis, and convergent and divergent thinking in Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.His TED Talk characterizes Design Thinking as a collaborative, participatory, human-centered process to solve problems innovatively by integrating opposing ideas and constraints and balancing among:
user desirability
technical feasibility
economic viabilityThomas Lockwood’s Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, echoed Design Thinking’s use of careful observation, field research, graphic representation of solutions, and prototyping.He augmented the familiar framework by contributing an additional recommendation: Concurrent business analysis, to accelerate innovative business strategy development and implementation.
University of Virginia Darden School of Business professor Jeanne Liedtka added to Design Thinking process structures with her four-phase, 10-step framework in Designing for Growth: A Design Thinking Tool Kit for Managers, organized around key questions:
What Is?
What If?
What Wows?
What Works?
Frog Design’s David Sherwin and Robert Fabricant developed Collective Action Toolkit, well-suited for young people in developing countries to become involved in developing solutions to pressing community problems.The process helps them develop important life skills:
Critical thinking
Listening to others
Asking effective questions
Generating innovative ideas
Active collaboration
Creating high-impact, motivating stories
Sustaining collective action
CAT activities draw on design Thinking Principles in six areas:
Imagine New Ideas
Make Something Real
Plan for Action
Build Your Team
Seek New Understanding
Clarify Your GoalOutputs are documented according to:
What We Did
What We Learned
What We’ll DoNext
Frog’s Collective Action Toolkit was field-tested with girls Bangladesh and Kenya, who reported increased self-confidence to engage in community development activities, and increased involvement and leadership in community building initiatives.-*What are some ways that Design Thinking can solve problems you see in work and life?