Five Steps and Exercises to Drive Breakthrough Creativity

Josh Linkner

Josh Linkner

Entrepreneur, columnist for Fast Company and Inc. Magazine, and former jazz guitarist, Josh Linkner asserts that creativity is sustainable differentiator  in today’s rapidly-changing business landscape, in his book Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

He outlines a five-step process to develop creativity, which he notes, can be increased with focused effort and practice:

1. ASK: Define objectives for creativity or innovation
2. PREPARE: Become ready – mentally, physically, before  generating creative solutions
3. DISCOVER: Employ techniques to explore new cognitive territory and ideation:

• Asking “Why?”, “What if?”, and “Why not?”
• Developing a Long List of 200 creative idea
• “Role Storming” in which ideas a presented “in character”.

Albert Einstein

Albert Einstein

For example,  creative ideas may be presented from the role of Albert Einstein, Steve Jobs or another respected innovator

Steve Jobs

Steve Jobs

4. IGNITE: Focus. using  methods such as his technique of “Doing the Opposite” of the expected
5. LAUNCH: Select work target, set metrics, and begin implementation

Linkner’s website recommends the best books on developing creativity and innovation

-*What steps help you create innovate solutions to business problems?

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©Kathryn Welds

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4 thoughts on “Five Steps and Exercises to Drive Breakthrough Creativity

  1. Pingback: STEAM-powered Innovation: Science, Technology, Engineering, Arts, Mathematics | Kathryn Welds | Curated Research and Commentary

  2. Pingback: Working with Ambiguity at Work | Kathryn Welds | Curated Research and Commentary

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