Business Storytelling books and resources have proliferated, drawing many lessons from Hollywood’s storytelling business and from advertising, public relations, and marketing.
Yet business readers may be less aware that more than two decades ago, Australia-based family therapists Michael White and David Epston asserted that people experience personal problems when the stories they tell about their lives do not represent their actual experiences.
They offered ways for people to “re-story” of “re-author” their personal narratives in their now-classic Narrative Means to Therapeutic Ends
Years after White and Epston built on French philosopher, Michel Foucault’s Post-Structuralist/Modernist analysis of narrative, Paul John Eakin integrated literature, cognitive science, ethics and social criticism in his intriguingly-titled books, Living Autobiographically: How We Create Identity in Narrative and How Our Lives Become Stories: Making Selves
Eakin echoes Foucault’s view that cultural and social “discourses” influence the narratives people develop about themselves and others, and he, like White and Epston, suggests that personal narratives can be modified to reduce subjective discomfort.
Though White and Epston led their clients’ introspective analysis of personal narrative, philosophers like Foucault, and perhaps even Eakin, would argue for the viability of self-guided introspection.
-*When have you used stories to help others solve problems?
-*When have you heard stories that helped you resolve issues?
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story