Category Archives: Storytelling

Storytelling

What is Your Signature Story in Behavioral Interviews?

Behavioral interviews require advance preparation for both the interviewer and the job applicant, in contrast to the frequently unplanned volley of unstructured Q&A intended to assess candidate fit and potential effectiveness in a work role.

Tom Janz

Tom Janz

Behavioral Interviews, developed by Tom Janz, now Chief Scientist at peopleassessments.com, ask job candidates to provide examples of past behaviors in specific situations deemed relevant to the target role.

The questions are typically framed as an invitation to tell a story about a situation, a challenge, the candidate’s action or solution, and the outcome:

  • Give an example of an occasion when you used logic to solve a problem
  • Think of a goal you reached and tell me how you achieved it
  • Describe a decision you made that was unpopular and how you implemented it
  • Tell me about a time you went “above and beyond the call of duty
  • When was the last time you handled interruptions to your schedule?  How did you do it?
  • When and how did you convince a team to work on a project they didn’t like?
  • Provide an example of handling a difficult situation with a co-worker
  • Tell me about how you worked effectively under pressure

Sometimes the questions are structured to explicitly request that the candidate reply in the “STAR” format:

  • Situation
  • Task
  • Action
  • Results

Candidates increase odds of memorably and skillfully conveying relevant qualifications by preparing “Signature Stories” – theirs alone – to demonstrate how they resourcefully and innovatively:

  • Solved challenging problems
  • Improved strained work relationships
  • Met deadlines and budget
  • Applied “Lessons Learned”
  • Initiated transformational change
  • Demonstrated courage and integrity
Gary Oliphant

Gary Oliphant

Besides being noticed and remembered, signature stories told in behavioral interviews can help both the candidate and interviewer evaluate whether the fit between the role requirements and the candidate’s skills would likely lead to strong future performance.

Becky Oliphant

Becky Oliphant

Evidence for the predictive validity of signature stories told in behavioral interviews was provided by Gary Oliphant and Becky Oliphant of Stetson University with Katharine Hansen of quintcareers.com in their evaluation of 10 Gallup Organization “Life Themes” relevant to loan sales.
From these signature stories, the researchers accurately predicted post-hire performance and retention at a large financial sales organization.

Katharine Hansen

Katharine Hansen

Stories are 22 times more memorable than facts or figures alone,” contends Jennifer Aaker of Stanford, and she offers four elements that increase the impact of signature stories:

  • Goal: Defines a clear purpose and Call to Action, conveying what the listener should think, feel, do
  • Interest: Attracts focused attention by using a “hook” of surprising truth, visual effect, unusual problem-solving approach
  • Caring: Establishes empathic emotional connection with the storyteller’s challenge and journey to reach a meaningful goal
  • Memorable: Makes the story compelling, unforgettable, “re-tellable” and worth “going viral.”
Jennifer Aaker

Jennifer Aaker

Aaker suggests testing stories by asking others to what extent the story:

  • Changed the listener’s perspective
  • Resonated with the listener’s experiences, values, interests
  • Delivered “Moments of insight”
  • Had incomprehensible, inconsistent, or disjointed parts

She says that the mark of an effective “signature story” is that “others look at you differently” and the story moves you closer to a goal.

-*How do you craft dramatic, memorable Signature Stories to illustrate your values and capabilities?

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“Self-Packaging” as Personal Brand: Implicit Requirements for Personal Appearance?

Napoleon Hill

Napoleon Hill

Al Ries

Al Ries

During the Depression of the 1930s in the US, motivational writer Napoleon Hill laid the foundation for “personal positioning,” described nearly forty-five years later by marketing executives Al Ries and Jack Trout in Positioning: The Battle for Your Mind.

Jack Trout

Jack Trout

Tom Peters

Tom Peters

By 1997, business writer Tom Peters introduced “personal branding” as self-packaging that communicates an individual’s accomplishments and characteristics, including appearance, as a “brand promise of value.”
He also enumerated “what branding is not.”

Murray Newlands

Murray Newlands

Blogger Murray Newlands opines that personal branding refers to all facets of personal presentation.
He notes that “self-packaging is the shell of who you are” and differentiates it from “self-presentation …that essence of what sets you apart from the crowd.

The goal of personal branding, then, is to communicate the intrinsic, most important, differentiating personal characteristics, exemplified in self-packaging details like attire, business cards, speaking style and more.

Daniel Lair

Daniel Lair

Communications researchers Daniel Lair, now of University of Michigan at Flint along with University of Utah’s Katie Sullivan and George Cheney, now of Kent State University, cast an academic lens on personal branding in their analysis, Marketization and the Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding.

George Cheney

George Cheney

They refer to the practice as “…a startlingly overt invitation to self-commodification” worthy of “careful and searching analysis… as (perhaps) an extreme form of a market-appropriate response.

Lair, Sullivan, and Cheney examine the complex rhetoric tactics used in personal branding, and how these shape power relations by gender, age, race, and class.

Sylvia Ann Hewlett

Sylvia Ann Hewlett

Sylvia Ann Hewlett and researchers at Center for Talent Innovation echo some of these social concerns with potential biasing effects of personal branding.

Hewlett and team consider the special case of personal appearance as an element of “personal packaging”.
They note the challenges facing women and members of minority groups in meeting unspoken, implicit requirements for executive presence embodied in personal appearance.

-*What elements do you consider in “personal packaging” and the specific case of personal appearance?

-*How do you mitigate possible bias based on expectations for personal appearance?

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How Sure are You of Your “Memories”? Suggestibility, Insertion, and Construction of Recall

Elizabeth Loftus

Elizabeth Loftus

Experimental psychologist, Elizabeth Loftus investigated memory and its quirks, such as mistaken eyewitness testimony and “repressed memory” of pedophilia in laboratory and naturalistic settings for nearly 40 years.

William Saletan

William Saletan

William Saletan of Slate replicated one of Loftus’s experiments in memory insertion by using digitally-altered photos by developing five images of events that did not actually occur:

  • Sen. Joe Lieberman voting to convict President Clinton at his impeachment trial
  • Vice President Cheney rebuking Sen. John Edwards in their debate for mentioning Cheney’s lesbian daughter
  • President Bush relaxing at his ranch with Roger Clemens during Hurricane Katrina
  • Hillary Clinton using Jeremiah Wright in a 2008 TV ad
  • President Obama shaking hands with Iranian President Mahmoud Ahmadinejad

These images were mixed with photos of actual events:

  • 2000 Presidential election recount in Florida
  • Colin Powell’s prewar assessment of Iraq’s weapons of mass destruction
  • 2005 congressional vote to intervene in the Terri Schiavo’s “right-to-die” case.

Each participant viewed three true incidents and one randomly selected fake incident, and was asked whether the subject remembered each one.
Next, each volunteer was informed that one of the incidents was false and was asked select the fake.

Slate’s results replicated the trend observed by Loftus:  Fewer than half of the volunteers correctly detected fake photos and many “misremembered” fake photos by giving detailed explanations of their recollections of events that did not actually occur and photos that did not exist before the experiment.

Frederic Bartlett

Frederic Bartlett

The findings validate psychologist Frederic Bartlett’s claim wrote almost a century ago at Cambridge University:

Remembering is not the re-excitation of innumerable fixed, lifeless and fragmentary traces.
It is an imaginative reconstruction, or construction, built out of the relation of our attitude towards a whole active mass of organized past reactions or experience.

Rosalind Cartwright

Rosalind Cartwright

More recently, sleep researcher Rosalind Cartwright summarized Bartlett’s point by concluding that “Memory is never a precise duplicate of the original… it is a continuing act of creation,” and artist Austin Kleon translated these concepts into current vernacular:  “you are a mash-up of what you let into your life.”

Austin Kleon

Austin Kleon

Philippa Perry

Philippa Perry

British psychotherapist Philippa Perry points to the logical conclusion from these observations in advising, “Be careful which stories you expose yourself to. … The meanings you find, and the stories you hear, will have an impact on how optimistic you are…

-*How do you monitor the accuracy of your memories?
-*How do you detect “memory mash-ups”?
-*How do you select the experiences from which you form memories?

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How Well Do Today’s Career Choices Endure Over Time?

Donald Clifton

Donald Clifton

Career development and job search are founded on uncovering individual skills, competencies, strengths, capabilities, interests and likes.

This discovery can involve introspective “personal archaeology,” often enabled by standardized career and personality assessment tools.

However, social science research suggests that it is difficult to “know” preference – career and otherwise – in order to map this “supply” to the “demand” in available career roles.

Gilbert Ryle

Gilbert Ryle

More than 60 years ago, acclaimed Oxford University philosopher Gilbert Ryle foreshadowed the philosophical and cognitive problems entailed in “knowing one’s own mind.”

Rene Descartes

Rene Descartes

Ryle considered how people acquire attitudes, traits, and their dispositions to act in The Concept of Mind  , an erudite attack on Cartesian dualism of mind and body

Daryl Bem

Daryl Bem

Two decades later, Daryl Bem of Cornell University substituted laboratory research for Ryle’s philosophical reasoning, and demonstrated that people may not know what they like or their skills until they observe their behavior in studies of “self-perception theory.”

Bem found that people draw inferences about who they are and they “become what they do,” particularly when people are not certain of what they think or feel, and when they believe that they freely chose to behave as they did.

Bruce Hood

Bruce Hood

Bruce Hood of University of Bristol expanded the self-perception argument to posit that “the self” is an illusion, so it is difficult to “know” what the “self” likes, values, and prefers.

However, behaviors can be shaped and constrained by external social standards:  People learn to become themselves by interacting with others, according to Charles Horton Cooley, who coined the term “the looking glass self” more than a century ago.

Charles Horton Cooley

Charles Horton Cooley

Therefore, people may choose a career acceptable to parents or social observers who attribute “respect” and “prestige.”

Hood showed that the fluid process of constructing the self is a created narrative which is experienced as “a cohesive, integrated character.”
Since the “self” is constructed, it changes over time, and people significantly and consistently underestimate how much they will change in the future.

This finding has important implications for anyone seeking to distill values, strengths, and preference a job search “elevator speech,” “value proposition,” and “pitch.”

Introspection, therefore, offers limited career insight and guidance: People need to see how they respond, then infer attitudes and preferences for career and other life choices.
This argues for taking exploratory action to “try on” choices, such as in “realistic job previews” found in internships and other on-the-job experiences.

The challenge to career development and decision-making doesn’t end there.
Even if it’s possible to infer preferences from one’s behavior, those inferences are likely to change – a lot – over time.
This means that today’s career may not change in synchrony with one’s personal changes.

Daniel Gilbert

Daniel Gilbert

Daniel T. Gilbert and Jordi Quoidbach of Harvard collaborated with Timothy D. Wilson of the University of Virginia demonstrated this shift in in personalities, values, and preferences over decades of life – and people’s underestimate of these changes – and called it the “end of history illusion.”

Jordi Quoidbach

Jordi Quoidbach

They surveyed more than 19,000 people ages 18 to 68 and found that  young people, middle-aged people, and older people all believed they had changed a lot in the past decade but would change relatively little in the future decade.

Timothy Wilson

Timothy Wilson

The researchers reported that the typical 20-year-old woman participant’s predictions for her next decade were not nearly as radical as the typical 30-year-old woman’s recollection of how much she had changed in her 20s, with this trend holding for volunteers into their 60s.

They found that participants were able to accurately recall personality changes that correlated well expected results, based on independent research charting of personality trait shifts with age.

Gilbert, Quoidbach and Wilson conducted lab studies that found people tend to overpay for future opportunities to indulge their current preferences due to this “end of history” illusion.
This trend may have significant consequences when choices involve potential life partners, long-term financial commitments, and career choices.

These researchers suggest that people underestimate future changes because people may be threatened by the idea that current values and preferences are transitory.
They speculate that such a realization may lead people to doubt many decisions, and experience decision-slowing due to anxiety.

An alternate explanation is that the mental energy required to imagine future changes exceed the effort of recalling the past, so “people may confuse the difficulty of imagining personal change with the unlikelihood of change itself.”

Dan McAdams

Dan McAdams

Dan McAdams of Northwestern University seconded this view and added, “The end-of-history effect may represent a failure in personal imagination,” based on his observations of how people construct stories about their past and future lives in Identity and Story: Creating Self in Narrative (The Narrative Study of Lives).
He noticed that many people tell complex, dynamic stories about the past but then make vague, prosaic projections of a future similar to the present.

These findings suggest that introspection and standardized assessment instruments may have more value when coupled with observing one’s actual behavior and reflected impressions from others.

Additionally, it is wise to:

  • Anticipate the value of changing, expanding, or modifying one’s job role over time
  • Develop a wide array of transferrable skills, applicable across a variety of domains to increase the breadth of options for later preferences.
  • How do you uncover or infer your career strengths and preferences?
  • How do you monitor a possible “end of history” illusion when making career plans?

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Reduce Evaluator Bias: Showcase Best Features in Any Offer

Less can be more when designing offers, whether when offering services in job applications, crafting sales offers, or positioning for advantage in any negotiation.

Kimberlee Weaver

Kimberlee Weaver

Kimberlee Weaver of Virginia Tech and University of Michigan’s Stephen Garcia and Norbert Schwarz showed that more is not better in augmenting offers when additional elements are of lower quality.

Stephen Garcia

Stephen Garcia

Using the Presenter’s Paradox in a series of studies, they showed that positive impressions can be reduced when they are presented in the company of lower value items.

Norbert Schwartz

Norbert Schwartz

Weaver, Garcia and Schwarz offered volunteer “buyers” different iPod Touch packages: iPod and cover OR this package with a free music download.

“Buyers”, on average, offered to pay more for the lesser package, and sellers inaccurately expected that buyers would prefer the fully-featured package.
This suggests that expectations about consumer preferences may be poor predictors of people’s actual selection and purchasing behaviors.

The average price offered for the basic package, iPod and cover was $242, but the package with one free song download averaged just $177.
The additional feature reduced package’s perceived value by more than 25%.

Those designing and evaluating offers can mitigate the impact of this judgment bias by considering the value of the overall offering, then eliminating lower-value components that might reduce the comprehensive value.

This is relevant to job seekers who might be tempted to “pad” a resume with low-value activities, accomplishments and skills.
Weaver, Schwartz, and Garcia’s findings suggest that showcasing most compelling capabilities provides a more power presentations of personal and product attributes.

Santa Clara University’s Jerry Burger might argue that “more might be more” when he found that Steve Jobs’s “that’s-not-all” (TNA) technique was more effective than the much-researched “door-in-the-face” (DITF) approach in gaining agreement to sales propositions.

Jerry Burger

Jerry Burger

That’s-not-all” offers a product at a high price, then doesn’t allowing the volunteer to respond immediately.
The procedure follows up by augmenting the offer with another product or lowering the price.

Burger found “that’s-not-all” produced superior simulated sales outcomes to the much-researched “door-in-the face” (DITF) approach, which presents an unreasonably high offer, then follows with a more acceptable proposal.

Numerous replications of “door-in-the-face” have shown than people are more likely to agree to a second more modest request after an unreasonable high first proposal.
Even when the same offer is presented as a single offer, people are significantly more likely to accept it when it’s presented after an unreasonable proposal.

Burger suggested that “that’s-not-all” may have produced greater compliance because people felt obliged to respond to a new offer through an implicit norm of reciprocity,  and because the augmented offer changed the perceived anchor point that volunteers used to evaluate the offer.

-*How do you mitigate bias in evaluating offers?
-*How do you design the most attractive offer when offering something for sale?
-*Which technique for designing offers has been most persuasive to you as a purchaser?

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How to Change Habits: Jamming the “Flywheel of Society”

William James

William James

William James, father of American psychology and brother of novelist Henry James wrote in his 1890 The Principles of Psychology, “Habit is thus the enormous flywheel of society, its most precious conservative agent. It alone is what keeps us all within the bounds of ordinance, and saves the children of fortune from the envious uprisings of the poor.”

Though James seemed to look favorably upon the conservative element of habit, the drawbacks of thoughtless habitual actions are clear when people consume more calories than required to complete daily activities, purchase unneeded items, react with predictable emotions in contentious situations, and keep disadvantaged groups without advantages enjoyed by powerful groups.

Charles Duhigg

Charles Duhigg

Charles Duhigg’s bestseller, The Power of Habit: Why We Do What We Do in Life and Business, argues that habits are a significant part of most people’s daily activities – about 40% – and that even brain injured people can form habits.

The Power of HabitHe outlines the A(ntecedant) – B(ehavior) – C(onsequence) model, initiated by a cue or a trigger that signals automatic or habitual behavior.
In a novel situation, the person shifts to a problem-solving mode to develop an appropriate response — which may require creative thinking .

However, in a more typical situation, the person executes the habitual physical, mental, or emotional behavior or “routine,” which is then rewarded — often with a reduction in anxiety or discomfort.

Duhigg shows how dysfunctional habits can be analyzed for the cue, routine, and reward, then changed by modifying the antecedent, behavior or reward.

Albert Ellis

Albert Ellis

The A-B-C approach was popularized by Albert Ellis in his Rational-Emotive Behavior Therapy (RET), and outlined in his more than 50 books including Rational Emotive Behavior Therapy  Rational Emotive Behavior Therapy

Duhigg provides examples from marketing campaigns for well-known consumer products in the U.S., including Pepsodent toothpaste and Febreze air freshener.

Timothy Wilson

Timothy Wilson

Like Duhigg’s model’s reference to earlier behavior modification approaches, Timothy Wilson of University of Virginia’s Redirect: The Surprising New Science of Psychological Change, adapts principles of Aaron T. Beck’s Cognitive Behavioral Therapy (CBT) to change habitual interpretations, attributions, narratives and personal stories that lead to social problems including alcohol and drug abuse, teen violence and pregnancies, and social prejudice.

Aaron Beck

Aaron Beck

Wilson extracts and renames three empirically-validated behavioral techniques:

  • Story editing, to craft a more optimistic, hopeful story or interpretation about a situation, often using writing exercises
  • Story prompting, in which another person provides alternate, more optimistic interpretations based on data or “social proof” from  experiences in a similar situation
  • Cognitive Behavior TherapyDo good, be good, by “acting as if” the new behavior is a well-established habit, often through serving others in volunteer work.

RedirectRSA talk

Another look at habitual, even unconscious thinking in daily life is featured in a related post, Pattern Recognition in Entrepreneurship.

Douglas Van Praet

Douglas Van Praet

This discussion shares Douglas Van Praet’s guidelines to capitalize on unconscious cognitive processing and automatic buying behavior in Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing 

BJ Fogg

BJ Fogg

An earlier post, Hacking Human Behavior: “Tiny Habits” Start, Maintain Changes showcased BJ Fogg’s work on “tiny habits” as hooks to behavior change.
His approach draws on many of the same behavior modification principles featured in Duhigg’s and Wilson’s recommendations to analyze habitual cues, routines, and rewards.

-*How do you analyze and modify habits?

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Memorable Business Stories: Ideas and Numbers

Chip Heath-Dan Heath

Chip Heath-Dan Heath

Chip Heath of Stanford and Dan Heath, Senior Fellow at Duke University’s CASE center, distill principles that make messages memorable in  Made to Stick: Why Some Ideas Survive and Others Die

Citing urban legends and advertisements as examples of tenaciously “sticky” messages, they argue that unforgettable ideas can be recalled with an acronym that means “success” in French:   Made to Stick

  • Simplicity
  • Unexpectedness
  • Concreteness, with many details to act as “hooks” to “stick” to  memory’s many “loops” (Velcro theory of memory)
  • Credibility
  • Emotion-laden stories.
Robert Cialdini

Robert Cialdini

The Heaths’ principle of credibility draws on the three elements of persuasive messages outlined by Robert Cialdini in his best-selling Influence: The Psychology of PersuasionInfluence

Credibility is enhanced by liking, authority, and social proof in Cialdini’s model:

  • Liking – Appealing public figures or personal friends endorses
  • Authority – Well-respected role model or respected authority provides testimonial
  • Social proof – Others like me endorse it, and others provide justification: “because…”, though the actual reason is immaterial
  • Reciprocity – “I know you’d do the same for me,” recommended by Guy Kawasaki to convey that “You owe me…”
  • Scarcity – “While supplies last…”, “Limited time offer!”, “Act now, don’t wait!”
  • Commitment, consistency – Draws on people’s desire to appear consistent, and even trustworthy by following through on commitments: “I do what I say I will do…”
  • Contrast principle – Sales people sell the most expensive item first so related items seem inexpensive by comparison: Real estate transaction fees may appear minimal in contrast to a large investment in a house.

Both memorable messages and persuasive messages take advantage of habitual reactions to typical situations.

These automated and sometimes unconscious processes are a heuristic to help people to deal rapidly and efficiently with routine activities and tasks.
However, “auto-pilot” reactions  may lead to being persuaded to act in ways that might not be helpful, such as excessive eating, drinking, spending, or engaging in risky activities.

Jonah Berger

Jonah Berger

ContagiousWharton’s Jonah Berger formulated an acronyn, STEPPS, to describe narrative elements that increase the likelihood that a story, idea, or product will spread like a contagious virus: 

  • Social Currency – Passing along the information makes the sender appear “good” – knowledgeable, helpful or other   
  • Triggers – The message evokes a familiar, frequent situation
  • Emotion – The story evokes emotion, so will strengthen the emotional between the sender and receiver   
  • Public – Similar to Social Currency, passing the message reflects favorably on the sender
  • Practical Value – The sender provides actionable value in sharing the message
  • Stories -  Memorable, surprising elements increase the likelihood that others will convey the message
Randall Bolten

Randall Bolten

Finance executive Randall Bolten draws on similar observations about human cognitive and perceptual processing to recommend ways to tell a memorable and motivating quantitative story.

His Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You, discusses “quantation” as another type of business storytelling that affects  ”personal brand image.”Painting with Numbers

Edward Tufte

Edward Tufte

Even more practical than Edward Tufte’s breathtaking examples of effective “information architecture” in The Visual Display of Quantitative Information and Envisioning Information, Bolten provides coaching on designing memorable, persuasive presentations and “pitches” featuring quantitative information as “proof points.”

His book demonstrates the Heaths’ principles of simplicity, concreteness, and credibility while drawing on Cialdini’s proven approaches of authority, commitment, consistency, and contrast. The Visual Display of Quantitative InformationEnvisioning Information

-*What principles do you use to tell stories that motivate others to act as you hope?

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Guy Kawasaki Disrupts Again: Innovative “Artisinal Publishing,” Entrepreneurship to build Brand, Visibility

APEGuy Kawasaki’s new book and most recent book have departed from his focus on business strategy, marketing, and storytelling to focus on tactical “how-to” guides.
APE: Author, Publisher, Entrepreneur-How to Publish a Book echoes his earlier imperatives to “add value, make meaning”, whether writing or developing an entrepreneurial idea.

This reference manual enumerates the benefits of self-publishing (aka “artisinal publishing”) compared with traditional publishing models:

  • Content and design control
  • Longevity
  • Revisions   
  • Money
  • Direct connection
  • Price control
  • Time to market
  • Global distribution
  • Control of foreign rights
  • Analytics
  • Deal flexibility.
Guy Kawasaki

Guy Kawasaki

He acknowledges drawbacks, but argues that “artisinal publishing” trumps traditional publishing models despite:

  • No advance
  • No editing team
  • No corporate marketing team
  • Possibly lower prestige
  • Self-service distribution
  • Self-service foreign rights and translations
Guy Kawasaki

Guy Kawasaki

Kawasaki crowd-sourced the origami butterfly concept for his last book cover, Enchantment: The Art of Changing Hearts, Minds, and Actions, and applied the same social approach to “beta-testing,” proof reading, critiquing, and editing this volume.

He candidly acknowledged the value of a professional copy editor to ensure that “artisinally-published” books look professional: even with massive iterations of crowd-sourced review, the copy editor found 1500 issues for correction.Enchantment

He provides clear cost delineations in 2012 US dollars and suggestions to fund the development process, such as engaging in affiliate fee arrangements for products and services mentioned in a book and taking advantage of discounts through the Independent Booksellers Association.

Kawasaki candidly reveals that publishing a book may not be a revenue generator, citing his experience of making more from speaking engagements than royalties on his more than a dozen traditionally-published books

Despite his track record of evangelizing Apple products, he advocated using Microsoft Word for manuscript layout because many who collaborate on an “artisinally-published” book may require this format.

A seasoned marketer, he demystified distribution channels and suggested:

  • Amazon (Kindle Direct Publishing),
  • Apple (iBookstore),
  • Barnes & Noble (Nook),
  • Google (Google Play),
  • Kobo

He clarified the implications of producing digital media in contrast to physical media in discussing distribution through Gumroad for direct sales or printed books.
The latter requires the self-published author to collect, record, and report sales tax for sales within the same state or locale.

As a founder of Alltop and a Twitter evangelist, Kawasaki provided recommendations for promoting awareness of “artisinally-published” books via social media, Net Galley reviewers and bloggers, as well as virtual book tours.

He offers recommendations for independent author and publisher resources including:The Chicago Manual of Style

The Chicago Manual of Style: The Essential Guide for Writers, Editors, and Publishers (14th Edition)

If You Want to WriteIf You Want to Write by Brenda Ueland, which he said “changed my life by empowering me to write even though I didn’t consider myself a writer.”

Kawasaki provided an unexpected “pearl of wisdom,” applicable to many life situations beyond building personal brand reach through “artisinal publishing,” from book enthusiast Marilyn Monroe who said,

Marilyn Monroe

Marilyn Monroe

“Sometimes good things fall apart so better things can fall together.”

-*What has been your experience in traditional or “artisinal” publishing?

Related post:
Business Influence as “Enchantment”

Design Thinking to Address Social and Business Problems

Design Thinking integrates structured creative problem-solving and “systems thinking” methods in design, engineering, business, educational, and non-profit settings by drawing on:

  • Empathy” for the problem context, often using ethnographic field research
  • Creativity in developing solutions
  • Rationality in aligning solutions with the context

David M. Kelley

David M. Kelley, IDEO founder, applied “design thinking” to business, based on Rolf Faste’s discussions Stanford of Robert McKim’s foundational book, Experiences in Visual Thinking

Design Thinking has been categorized in seven stages:  

  •     Define the problem, audience, criteria for “success,” priority
  •     Research the issue’s history, obstacles, previous efforts, stakeholders, end-users, thought leaders
  •     Ideate via brainstorming to identify end-users’ needs, wants
  •     Prototype with combined, expanded refined ideas, solicit feedback from end users, others
  •     Choose solutions after reviewing the objective
  •     Implement after determining, planning tasks, resources, assignments, execution timeline
  •     Learn by gathering end-user feedback, evaluating whether the solution met its goals, document successes and areas for improvement

    Tim Brown, CEO of IDEO, discussed the cycle of Inspiration-Ideation–Implementation by applying such complementary processes as analysis and synthesis, and convergent and divergent thinking in Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.

    His TED Talk characterizes Design Thinking as a collaborative, participatory, human-centered process to solve problems innovatively by integrating opposing ideas and constraints and balancing among:

  • user desirability
  • technical feasibility
  • economic viability

    Thomas Lockwood’s Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, echoed Design Thinking’s use of careful observation, field research, graphic representation of solutions, and prototyping.He augmented the familiar framework by contributing an additional recommendation: Concurrent business analysis, to accelerate innovative business strategy development and implementation.

    University of Virginia Darden School of Business professor Jeanne Liedtka added to Design Thinking process structures with her four-phase, 10-step framework in Designing for Growth: A Design Thinking Tool Kit for Managers, organized around key questions:

  • What Is?
  • What If?
  • What Wows?
  • What Works?

    Frog Design’s David Sherwin and Robert Fabricant developed Collective Action Toolkit, well-suited for young people in developing countries to become involved in developing solutions to pressing community problems.The process helps them develop important life skills:

  • Critical thinking
  • Listening to others
  • Asking effective questions
  • Generating innovative ideas
  • Active collaboration
  • Creating high-impact, motivating stories
  • Sustaining collective action

    CAT activities draw on design Thinking Principles in six areas:

  • Imagine New Ideas
  • Make Something Real
  • Plan for Action
  • Build Your Team
  • Seek New Understanding
  • Clarify Your GoalOutputs are documented according to:
  • What We Did
  • What We Learned
  • What We’ll DoNext

    Frog’s Collective Action Toolkit was field-tested with girls Bangladesh and Kenya, who reported increased self-confidence to engage in community development activities, and increased involvement and leadership in community building initiatives.

    -*What are some ways that Design Thinking can solve problems you see in work and life?

Use Your Own Stories to Communicate with Power and Impact

Annette Simmons

Annette Simmons

Annette Simmons asserts that the power of stories derives from stimulating feelings and focusing these sentiments on a goal or action in her book, Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Nancy Duarte

Nancy Duarte

Nancy Duarte, who designed Al Gore’s original Inconvenient Truth slides, concurs in her most recent book, Resonate: Present Visual Stories that Transform Audiences 

George Lakoff

George Lakoff

UC Berkeley professor George Lakoff, in his classic, Metaphors We Live By, contends that stories create a framework that directs and filters attention, and enables the speaker to “control the conclusions.”

Simmons suggests the following sources of stories:

1.Personal stories of your successes
2.Personal stories of failures, to demonstrate learning, and to build trust and credibility
3.Stories of mentors and other people who influenced you
4.Memorable stories from books, movies, and current events that influenced you.

Aristotle

Aristotle

She referred to Aristotle’s premise that the best stories contain knowledge (logos), feeling (pathos), and credibility (ethos) when she offered guidelines for effective story-telling:

1. Describe events in a way that evokes a concrete, sensory experience, as it is the way to stimulating emotion
2. Be brief
3. Offer measurable outcomes
4. Enable the listener to similar situations, organizations
5.Solidarity, or enabling the listener to experience another person’s point-of-view

-*What practices enable you to craft influential, memorable “stories”?

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©Kathryn Welds